About Web Marketing
Web marketing began as a concept in the US around 1995 and has grown into the large ambiguous beast that it is today. These days you’d struggle to browse the internet without seeing an ad of some kind but this is by no means all there is to web marketing. The online marketing effort also extends to search results, website design and content, and now social media as well. It can actually a big part of every point of contact while you’re searching for information online.
The main reason for this is because there’s so much money in it. The internet itself is actually a great example of web marketing – the internet was created to allow people to share information, and now has an incredible reach across the world. So while people are searching for information we can tell them about other things that may be of interest to them. They may even be searching for what we want to tell them about already!